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抖音企业号对于企业的核心价值

网址:www.douyin58.com.cn  2020-01-08  作者:admin    阅读:

抖音企业号对于企业的核心价值主要体现在2个方面。
The core value of enterprise is mainly reflected in 2 aspects.
1.建立品牌在短视频平台上的用户资产。一般来讲很多品牌在进行短视频营销时,只是一次性投放,视频传播过后只能留下曝光数据。而有了企业号这种载体之后,可以把通过曝光带来的用户数据真正的沉淀下来成为自己的品牌粉丝。积累的粉丝越多,做营销的成本越低。
1. Establish the user assets of the brand on the short video platform. Generally speaking, when many brands are marketing short videos, they are only used once, and only exposure data can be left after video transmission. With the carrier of enterprise number, the user data brought by exposure can be really precipitated to become their own brand fans. The more fans you accumulate, the lower the cost of marketing.
2.沟通年轻用户。抖音用户非常年轻化,60-70%的用户为95后或00后,这些人是未来最重要的消费群体。这里不仅是企业进行营销的一个非常重要的阵地,另外你可以通过与年轻用户接触找到他们的喜好。可以为品牌的转型和营销提供非常好的营销依据。
2. Communicate with young users. Users of vibrato are very young, 60-70% users are 95 or 00, these people are the most important consumer groups in the future. This is not only a very important position for enterprises to carry out marketing, but also you can find their preferences through contact with young users. It can provide a very good marketing basis for brand transformation and marketing.

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